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The Fundamentals of Interactive Design, by Michael Salmond, Gavin Ambrose
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This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts.
The Fundamentals of Interactive Design takes you step by step through each stage of the creative process – from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.
- Sales Rank: #967264 in eBooks
- Published on: 2015-01-29
- Released on: 2015-01-29
- Format: Kindle eBook
Review
The Fundamentals of Interactive Design is a fantastic entree into the field of Interactive Design. Ambrose and Salmond have created a timely, and nearly timeless text (relative to the speed by which things are rendered obsolete in digital media) that is thoughtfully organized to provide the beginning designer both the theory and professional skills to succeed.� Succinctly pragmatic advice is paired with stunning and diverse examples from all areas of interactive design, making for a wonderful sourcebook for anyone looking to test their skills in this emerging form of design communication.
Jess Larson, Professor of Studio Art, University of Minnesota, Morris
From the Back Cover
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AVA Academia’s Fundamental titles are designed to introduce students to the key elements of the visual arts subjects and the ideas that underpin them. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an accessible introduction to the applied visual arts.�The Fundamentals of Interactive Design introduces the essential areas of digital design. It explores best practices for creating within this medium and practical application across media. These fundamentals supply a core skill-set that is reinforced by case studies from leading digital designers, which provide invaluable insight into the world of digital and interactive media design. This book examines the work flow and process of creating and exporting design across multiple media platforms in a progressive and logical way. The book is for people who have never worked within the digital world as well as for those who have some digital knowledge, but are looking for application across a wider spectrum of media. It is also for designers looking for inspiration and new creative directions. This book is an ideal guide for those who are starting out at college or university and for those who want to enter into a career in digital and interactive design.�Featured topics Working in the mediumDigital semioticsEmotional designThe digital brandProtyping and iterationThe moodboardThe wireframeSoft launchSite launchInfographicsMotion graphicsAdvergamingDesigning across multiple devices About the Author
Michael Salmond is a digital interaction designer, artist and digital theorist and currently teaches interaction and digital design at Florida Gulf Coast University, Florida, USA.
Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Very comprehensive and great for students/graduates
By Adam
This book is perfect for those who are interested in getting a career in digital media / interactivity / web design or app making.
Not only does it show you lots of great examples, but my favourite part is that it gives a "behind the scenes" look at how different projects are put together and managed.
If you are a digital media student you will love this, because it shows you how the theory you learn in the classroom can apply to your projects on the job.
It is also great at explaining many of the different roles that you can work in, and it gives you a sense of just how broad the field of digital media has become.
0 of 0 people found the following review helpful.
This book is a fantastic overview of developing and planning an interactive project
By Amazon Customer
I am late in writing this review - although I've already adopted this book for two of my classes! This book is a fantastic overview of developing and planning an interactive project. With a variety of examples and clear explanations of how these projects were approached, this text is perfect for my Interactive Media course. I also wanted to highlight the fact that the book itself is well designed. Not only in terms of flow, but in layout and typography. Unfortunately, many similar texts that talk about new media and or interactivity are unattractive to look at - not so this gem. There is something of a temporal nature to interactive texts, but the way this book underscores process makes it very relevant now.
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